In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also various other truths about contemporary B2B advertising. We review just how the buying journey is now completely fragmented and the way that community building can assist marketing experts take back control of the explora… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other realities regarding contemporary B2B marketing. We discuss just how the buying journey is currently entirely fragmented as well as the way that neighborhood structure can help marketing experts retake control of the dis… Read More